PMAX AI-First Transformation · Q2 2026

Agent Registry — Status Tracker

177
Total Agents
5
Idea
40
Prototype
66
Beta Validation
18
Beta Ops
4
Production
38
Platform

Q2 Target — Production + Platform

42 of 38 agents shipped (111%)
111%
0
Gap to Target
0.0
Graduations/Week
1
Weeks Left

Pipeline

Idea5
Proto40
Beta Val66
Ops18
Prod4
Plat38

Stage Breakdown

StageCount% of TotalTrend
Idea52.8%—
Prototype4022.6%—
Beta Validation6637.3%Bottleneck
Beta Ops1810.2%—
Production42.3%Below pace
Platform3821.5%Stable

Next Gate · How to Move Up

1 — Idea 5
G1 → Spec/Skill (Stage 2)—
Exit criteria:
  • Owner + deputy in Registry
  • AA score ≥ 40 (P3+)
  • Driver tree + business value
  • 1-page concept brief
  • Owner attended Cowork training
3. Prototype 40
G3 → Beta Validation (4a)→ SHADOW
Exit criteria:
  • 1–2 real cases pass (no mock data)
  • Internal SHIP email sent
  • Initial accuracy vs human baseline doc'd
  • Fallback tested (timeout, error path)
4a — Beta Validation 66
G4a → Beta Ops (4b)SHADOW → ASSIST
Exit criteria:
  • 20-case eval: accuracy ≥ 85% vs human
  • ≥3 edge cases + ≥2 client types in sample
  • ≤40% single client/segment concentration
  • PO validated diversity check
4b. Beta Ops 18
G4 → Production (5)ASSIST → AUTO
Exit criteria:
  • 30-case first-pass acceptance ≥ 85%
  • CI/CD pipeline live
  • Observability + alerts wired
  • 1–2 pilot clients running
  • Cost model under budget ceiling
5. Production 4
G5 → Platform (6)AUTO
Exit criteria:
  • Continuous QC ≥ 95% on sampled output
  • Tech transfer complete (P1)
  • Runbook + on-call doc'd
  • Full client rollout signed off
6. Platform 38
— → Stable (maintain)AUTO
Exit criteria:
  • Monthly QC review
  • AUTO-demote if QC <90% × 2 weeks
  • Quarterly Tier re-score (CEO+CTO)
  • Platform API stability ≥ 99.5%

C-Level Tracking — 6 Agents Pending Decision

AG-027 · 1 — Idea
Code QC Agent
Idea BOM Review
Next: Launch ra cho BOM test
Owner: Foundation/Tech
AG-028 · 1 — Idea
Cowork Graduation QC/Creator
Idea BOM Review
Next: Launch ra cho BOM test
Owner: Foundation/Tech
AG-030 · 4a — Beta Validation
Scanmax Agent — Brand Funnel Intelligence
Beta Validation CEO Priority
Next: GTM gấp gấp (CEO)
Owner: Strategy
AG-031 · 3. Prototype
Influencer App & Web
Prototype C-Level Confirm
Next: Build MVP, test internally
Owner: Influencer/MCN
TL-024 · 3. Prototype
Creative Freelancer Platform V1
Prototype BOM Review
Next: Get BOM approval; dev build
Owner: Creative Ops
TL-027 · 4b. Beta Ops
KMS Input Library
Beta Ops CEO Priority
Next: CEO asked 5-level detail; feed Proposal Agent
Owner: Strategy

Department Distribution

Growth 19 ▼
Growth/BD
5
Strategy
4
Consulting
4
Global
3
Pinpoint/BD
2
Account/CCO
1
POD 27 ▼
POD
15
SME/Pinpoint
9
SME
3
CoE 84 ▼
Optimization
23
Media
12
BrandCom
12
COE/Media
9
Creative
9
Influencer/MCN
9
Influencer
4
Media/Optimization
2
Creative Ops
1
Optimization/Leadgen
1
Optimization/Media
1
Leadgen/Media
1
Tech/Platform 11 ▼
Foundation/Tech
11
Back 36 ▼
CoE
9
HR/TA
5
Operations
2
Operations/CS
2
Finance
2
Media Operations
2
Strategy/Consulting
2
Tech/Platform
2
HR/Operations
1
COO
1
CEO Office
1
BrandCom/Leadgen
1
COO Office
1
HR/Recruitment
1
Management
1
Martech/Pinpoint
1
Media Champion
1
PA + ADMIN
1

All Agents — Full Registry (177 agents · filterable · scrollable)

177 shown
IDAgent / ToolDepartmentShip DateStagePlatform
AG-001COE AgentCOE/Media3/22/2026Platform✅
DB-004Brandcom Solution Dashboard 2026BrandCom3/23/2026Platform✅
AG-005Social Analyst AgentStrategy3/26/2026Platform✅
AG-007Media Planning & QC - QC - Optimisation & QCCoE3/26/2026Platform✅
AG-008CFP Agent (Internal)CoE3/27/2026Platform✅
AG-009CFP DimensionCoE3/27/2026Platform✅
AG-010Proposal AgentStrategy3/27/2026Platform✅
AG-014Influencer Quotation AgentInfluencer/MCN3/29/2026Platform✅
DB-007Leadgen Solution Live DashboardOptimization/Leadgen3/30/2026Platform✅
AG-016AI Agent Legal ProcessFinance4/3/2026Platform✅
AG-019Pricing AgentCEO Office3/3/2026Platform✅
AG-008bCFP InsightCoE3/27/2026Platform✅
AG-022StaffingFinance—Platform✅
AG-023EC AgentCoE3/26/2026Platform✅
INFRA-001Data & InfrastructureFoundation/TechTBDPlatform✅
INFRA-002AI-Do Platform (0.3 FTE)Foundation/TechTBDPlatform✅
AG-032HR RecruitmentHR/TA4/6/2026Platform✅
AG-039OnboardingPOD4/27 / 5/15 / 6/15Platform✅
AG-040PlanningPOD4/27 / 5/15 / 6/15Platform✅
AG-041ExecutionPOD4/27 / 5/15 / 6/15Platform✅
AG-044MonitoringPOD4/27 / 5/15 / 6/15Platform✅
AG-045ReportingPOD4/27 / 5/15 / 6/15Platform✅
AG-046OptimizePOD4/27 / 5/15 / 6/15Platform✅
AG-047Expand / RetainPOD4/27 / 5/15 / 6/15Platform✅
AG-048Client Portal - POD LeadPOD4/27 / 5/15 / 6/15Platform✅
AG-050POD Health IndexPOD4/27 / 5/15 / 6/15Platform✅
AG-063Client ModulePOD5/4/2026Platform✅
AG-066SME Brief Qualification Bot + Request PlannerSME4/26/2026Platform✅
TL-016Influencer Scouting Hub v2.0Influencer/MCN4/25/2026Platform✅
TL-017Media PMAX Learning Hub v1.0COE/Media4/25/2026Platform✅
AG-067Creative Fatigue Detection v1.6Creative4/24/2026Platform✅
AG-071Keyword Insights AgentCOE/Media5/10/2026Platform✅
TL-023GOMI PULSE ASSESSMENT V1.0Consulting5/8/2026Platform✅
TL-025BrandCom GTM Content Production Playbook V1BrandCom5/10/2026Platform✅
SHIP-039Deal OrchestratorGrowth/BD—Platform✅
AG-072Pinpoint BD Activities & KPI DashboardSME6/18/2026Platform✅
AG-075Agent ROI & EV SkillCOO OfficeQ2-2026Platform✅
TL-028PMAX OS Design System v2.0Tech/Platform6/17/2026Platform✅
AG-029GrowSureFoundation/TechTBDProduction
AG-049POD assignmentPOD4/27 / 5/15 / 6/15Production
DB-013OKR Live Dashboard (BOM + Company)HR/Operations4/27/2026Production
TL-022PMAX Consulting Business Strategy V3.0Consulting5/7/2026Production
DB-008Partnership OS v3Growth/BD3/24/2026Beta Ops
AG-026Orchestration (planning/ setupFoundation/TechTBDBeta Ops
TL-010PMAX BrandCom Credential (Short Version)BrandCom4/14/2026Beta Ops
AG-061TA Offer Management System (Agent 6)HR/TA4/29/2026Beta Ops
AG-062TA Onboarding Automation (Agent 4)HR/TA4/29/2026Beta Ops
AG-064MSG SEM Monthly Revise v2COE/Media5/4/2026Beta Ops
AG-069Shooting Board Studio Agent V1.0Creative5/5/2026Beta Ops
AG-070Check PFM All Projects Agent v3.6SME5/9/2026Beta Ops
SHIP-002Headcount Request SystemHR/Recruitment6/4/2026Beta Ops
SHIP-014Vietjet FB Ads QC Auto ScanOptimization5/31/2026Beta Ops
SHIP-015Influencer ScoutHub v3Influencer5/31/2026Beta Ops
SHIP-026AI Build KPI Raw v3Optimization5/29/2026Beta Ops
SHIP-030Marketing Control TowerConsulting5/14/2026Beta Ops
SHIP-033Optimizer FB Analyzer V1 (Account Health)Optimization5/25/2026Beta Ops
AG-073Pinpoint Internal Flow (Brief→Account→Media routing)Pinpoint/BD6/18/2026Beta Ops
TL-026Consulting Cockpit — Team Mgmt SystemStrategy/Consulting6/14/2026Beta Ops
TL-027KMS Input LibraryStrategy6/12/2026Beta Ops
AG-076OS Assistant (Chat)Tech/Platform6/17/2026Beta Ops
AG-077Influencer Hub & Quotation AgentInfluencer/MCNQ2-2026Beta Ops
TL-009Creator Portfolio Management HubInfluencer/MCN3/18/2026Beta Validation
DB-001POD Dashboard - Duy PhạmInfluencer/MCN3/18/2026Beta Validation
RP-002Weekly Assessment Score (WAS)Global3/19/2026Beta Validation
DB-002Global Performance DashboardGlobal3/19/2026Beta Validation
DB-003PnL by COE-Creative DashboardCreative3/20/2026Beta Validation
AG-002Coach P — AI Presentation CoachBrandCom3/21/2026Beta Validation
AG-003Market Intelligence AgentGrowth/BD3/21/2026Beta Validation
DB-005POD Dashboard - Hanh TranPOD3/22/2026Beta Validation
RP-004Creative Production Weekly ReportCreative3/23/2026Beta Validation
AG-004Meta Setup Ads Agent (còn thiếu các channel khácOptimization3/23/2026Beta Validation
DB-009Productivity DashboardCOO3/23/2026Beta Validation
RP-001PMAX CLV Forecast ModelAccount/CCO3/24/2026Beta Validation
TL-003Pinpoint Credential Landing PageSME/Pinpoint3/25/2026Beta Validation
TL-004Creative Quotation ToolCreative3/25/2026Beta Validation
AG-006IMC QC AgentBrandCom3/26/2026Beta Validation
DB-006Media Dashboard Performance LiveCOE/Media3/26/2026Beta Validation
AG-011Lead Pipeline Automation (MSG)Optimization3/27/2026Beta Validation
AG-012COE Operations Framework Q2COE/Media3/29/2026Beta Validation
AG-001BD OS v2 — Growth System UpgradeSME/Pinpoint3/29/2026Beta Validation
AG-013Influencer Quotation QA QC processCoE3/29/2026Beta Validation
AG-002Realtime Script Automation — BD Call AssistantSME/Pinpoint3/29/2026Beta Validation
DB-008Influencer Live DashboardInfluencer/MCN3/30/2026Beta Validation
TL-005Banner Adapt Studio v2.0Creative4/3/2026Beta Validation
TL-006DesignAutomator.ai v1.0Creative4/4/2026Beta Validation
AG-015Influencer Brief-to-quotation generation processCoE4/5/2026Beta Validation
AG-015Influencer Proposal Development ProcessCoE4/5/2026Beta Validation
AG-017Media Optimizer AgentCoE4/5/2026Beta Validation
AG-018Campaign Structure BuilderSME/Pinpoint4/5/2026Beta Validation
AG-020Leadgen (Acquisition/ Implement - full flow)COE/Media4/6/2026Beta Validation
AG-021CREATIVE⚡ DesignAutomator.ai v1.0COE/Media4/6/2026Beta Validation
AG-030Scanmax Agent — Brand Funnel IntelligenceStrategy4/6/2026Beta Validation
AG-025Media Reporting AutomationSME/PinpointTBDBeta Validation
AG-033TA Agent v2.2 — Candidate CommunicatorHR/TA4/6/2026Beta Validation
AG-034AI Agent: Meta Ads Creative SetupOptimization4/7/2026Beta Validation
DB-010Innovation Dashboard — Product & Initiative TestingCOE/Media4/7/2026Beta Validation
AG-035AI Agent: Google Ads AnalyzerOptimization4/8/2026Beta Validation
AG-036Vietjet Ad Copy QC CheckerOptimization4/8/2026Beta Validation
AG-037MSG Daily Ad Setup AutomationOptimization4/10/2026Beta Validation
TL-011BrandCom Product Catalog — Bundle SKUsBrandCom4/11/2026Beta Validation
DB-011Revenue OSGrowth/BD4/12/2026Beta Validation
TL-012Pinpoint Product & Pricing Guide V1SME/Pinpoint4/12/2026Beta Validation
AG-056Keyword Puller AgentMedia4/24/2026Beta Validation
AG-057Influencer Comment Seeding Agent v6.0Influencer/MCN4/24/2026Beta Validation
AG-058TikTok Lead Gen Diagnosis AgentMedia4/27/2026Beta Validation
AG-059Conversation Analysis & Insight AgentOperations/CS4/27/2026Beta Validation
AG-060KOL Approach Automation WorkflowInfluencer/MCN4/29/2026Beta Validation
AG-065Nấu Xói AutomationOperations5/4/2026Beta Validation
TL-015Mass Email Toolkit 2026 — Pinpoint BDSME/Pinpoint4/28/2026Beta Validation
DB-014ILA Chat Analysis Dashboard v7.0Operations4/21/2026Beta Validation
TL-019BD Sales Kit — Beverage Marketing Decode 2026BrandCom4/19/2026Beta Validation
TL-020BD Sales Kit — Home Appliances 2026BrandCom4/23/2026Beta Validation
TL-021Real Estate 2026 Strategic Briefing HubBrandCom4/28/2026Beta Validation
SHIP-003AI Video Clipping (Opus Clip)Creative6/3/2026Beta Validation
SHIP-012GA4 MCP x VietjetOptimization6/1/2026Beta Validation
SHIP-017AI Task Manager Dashboard V2Media Operations5/30/2026Beta Validation
SHIP-023Market Sizing-Segmentation-Targeting DashboardStrategy/Consulting5/30/2026Beta Validation
SHIP-028Performance Management SystemHR/TA5/24/2026Beta Validation
AG-074TikTok AnalyserMedia/Optimization6/16/2026Beta Validation
AG-078Branding MeasurementMediaQ2-2026Beta Validation
AG-079Meta Ads Setup (OS)MediaQ2-2026Beta Validation
AG-080TikTok Setup Ads (OS)MediaQ2-2026Beta Validation
AG-081Business AI SetupMediaQ2-2026Beta Validation
AG-082Creative BenchmarkMediaQ2-2026Beta Validation
AG-083Google Analyzer (OS)OptimizationQ2-2026Beta Validation
AG-084Meta Analyzer (OS)OptimizationQ2-2026Beta Validation
AG-085Team ScoreboardManagementQ2-2026Beta Validation
TL-007Brief Assignment to PODGrowth/BD3/24/2026Prototype
AG-031Influencer App & WebInfluencer/MCNTBDPrototype
INFRA-003DevOps (HL)Foundation/TechTBDPrototype
INFRA-004IT Infrastructure (0.5 FTE)Foundation/TechTBDPrototype
INFRA-005Platform upgrade & managementFoundation/TechTBDPrototype
INFRA-006Security upgradeFoundation/TechTBDPrototype
AG-051Keyword Analysis Agent (Scanmax add-in)Media/Optimization4/16/2026Prototype
AG-052Nao 001 · AI Task ManagerOptimization4/16/2026Prototype
AG-053AI Script Planning — CS Bot ScriptOptimization/Media4/13/2026Prototype
AG-054BD Playbook Agent — GlobalGlobal4/12/2026Prototype
DB-012Leadgen E2E Operation SystemLeadgen/Media4/11/2026Prototype
TL-013KOL/KOC Booking For Real EstateInfluencer4/5/2026Prototype
TL-014MVP Influencer Package for Real EstateInfluencer4/15/2026Prototype
AG-055Pitching Deck Agent V1 — PinpointPinpoint/BD4/18/2026Prototype
TL-018SubMaster Pro — AI Subtitle PlatformCreative4/24/2026Prototype
AG-068Optimizer Rule Engine V2Optimization4/24/2026Prototype
TL-024Creative Freelancer Platform V1Creative Ops5/9/2026Prototype
SHIP-001Influencer Performance Tracking SkillInfluencer6/5/2026Prototype
SHIP-004AutoCheck BBNTSME/Pinpoint6/3/2026Prototype
SHIP-005GTM Tracking Web (JSON Import)Martech/Pinpoint6/2/2026Prototype
SHIP-006Adtext QC AgentOptimization6/2/2026Prototype
SHIP-007MCP Pancake CRM (Lead Gather)Optimization6/1/2026Prototype
SHIP-009Meta Ads Placement DeepdiveOptimization6/1/2026Prototype
SHIP-010Meta Ads Age Performance DeepdiveOptimization6/1/2026Prototype
SHIP-011Meta Ads Audience Deep-DiveOptimization6/1/2026Prototype
SHIP-013Google Ads Search Term AuditOptimization5/31/2026Prototype
SHIP-016Account Upgrade Market ResearchSME/Pinpoint5/31/2026Prototype
SHIP-018AI Audit Web Agent V1Media Operations5/30/2026Prototype
SHIP-019PMAX Leadgen Solution GTM ContentBrandCom/Leadgen5/30/2026Prototype
SHIP-020PMAX Brand Voice AI Guideline 2026BrandCom5/30/2026Prototype
SHIP-021Automate Update Exclusion LeadOptimization5/30/2026Prototype
SHIP-022PMAX Consulting Value Chain v5Consulting5/30/2026Prototype
SHIP-024PMAX 10Y Brand Identity RolloutBrandCom5/30/2026Prototype
SHIP-029MSG Ad Rule Monitor (Auto Pause/Unpause)Media5/22/2026Prototype
SHIP-031GMV Max PullerMedia6/6/2026Prototype
SHIP-032Zalo Chat Management + Auto TextingOperations/CS5/28/2026Prototype
SHIP-034TikTok Trend ResearchMedia6/8/2026Prototype
SHIP-035Claim Viện Phí Fullerton SkillPA + ADMIN5/12/2026Prototype
SHIP-036TikTok Marketing MCPMedia6/9/2026Prototype
SHIP-037TikTok Audience Pool Size CheckMedia5/22/2026Prototype
SHIP-008TikTok AI QC Set Up AdsOptimization6/1/2026Spec/Skill
SHIP-025AI Daily Ads MonitorOptimization5/30/2026Spec/Skill
SHIP-027Adtext Builder v2 (RSA)Media Champion5/29/2026Spec/Skill
SHIP-038Branding Campaign Measurement PlannerBrandCom5/13/2026Spec/Skill
AG-027Code QC AgentFoundation/TechTBDIdea
AG-028Cowork Graduation QC/CreatorFoundation/TechTBDIdea
AG-024BI Forecasting AgentFoundation/TechTBDIdea
AG-038PitchingPOD4/27 / 5/15 / 6/15Idea
AG-042Leadgen > AssignmentPOD4/27 / 5/15 / 6/15Idea
AG-043Brandcom > PHIPOD4/27 / 5/15 / 6/15Idea

Version Updates This Period

AgentFromToDepartment
TL-009 Creator Portfolio Management Hub—v1Influencer/MCN
DB-001 POD Dashboard - Duy Phạm—v1Influencer/MCN
RP-002 Weekly Assessment Score (WAS)—W12Global
DB-002 Global Performance Dashboard—v1Global
DB-003 PnL by COE-Creative Dashboard—v1Creative
AG-002 Coach P — AI Presentation Coach—v2BrandCom
AG-003 Market Intelligence Agent—v1Growth/BD
AG-001 COE Agent—v1COE/Media
DB-005 POD Dashboard - Hanh Tran—v1POD
RP-004 Creative Production Weekly Report—WeeklyCreative

COO Observations

#ObservationImpact
1Production count = 4; Platform = 38Prod + Plat = 42/38 (111%)
2Platform stable at 38 — need to reach Q2 targetNeed -4 more in 1 weeks = 0.0/week
3Beta Validation = 66 agents (37.3% of total) — bottleneckNeed graduation criteria + weekly review
46 agents pending C-level decisionsBlock removal = fastest path to Production
5Top dept: Optimization with 23 agents (13.0%)Risk: concentration — productize Tier-1 wins
610 agents have version tracking activeActive iteration — good health signal
7Prototype stage = 40 agentsGo/no-go decision needed in next 2 weeks to free capacity
Source: PMAX Agent Registry (Google Sheet)
Dashboard v4.1 · PMAX Brand 2025 · Updated 04-Jul-2026 · COO PMAX